When this farm came under new ownership, the new owners knew that it was time to add some branding of their own. They wanted to maintain an aesthetic in keeping with the rich history of the farm, which also prompted them to retain the namesake of the farm, while also adding a new spin.

This inspired the creation of multiple farm animal characters, which could be swapped in and out of the logo and allow them to highlight various aspects of their stock.

And of course, we had fun with the homonymity of the name with the word “dueling.”